Many people lack a clear grasp of what happens in non-school educational settings and adults have often never experienced the innovative and dynamic afterschool and summer STEM programs that exist today. Telling a descriptive, intentionally framed program story—or an “Explanatory Example”—gives people a concrete understanding of how learning happens. It offers the opportunity to show how afterschool and summer learning works and why it’s so powerful: it is about creating opportunities and contexts for youth to follow their spark, building real STEM skills, and helping students connect STEM to their lives and communities. Whether you’re crafting a program description for a brochure, website copy, blog post, or presentation, use these guidelines to create an effective Explanatory Example:
Move from a “hero story” to a “landscape story” in order to build support for system-level solutions.
Four takes on an editorial that explain and illustrate the importance of afterschool and summer STEM in a concrete, accessible manner
An example of a program description written using more informal language suitable for a blog
A guide to help frontline staff communicate confidently and competently during informal conversations with the parents, teachers, and school staff
A guide to selecting photos, videos, and graphics that bring your program to life
Best practices and example posts for Twitter and Facebook, including how to use hashtags and create social media cards