Talking Points

These four talking points answer the public’s big questions about why afterschool STEM matters, how it works, and how to improve it. Each talking point pulls from tested strategies that have been shown to build the public’s support for afterschool STEM.

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Framing Guides

Download printable cards summarizing the tested framing strategies.

Establish STEM learning as a public issue with collective benefits.
Productively channel thinking about STEM and workforce development.
Explain how informal STEM experiences generate interest.
Explain the distinctive characteristics of informal STEM learning.
Explain how systemic factors produce disparities in outcomes.
Explain systemic sources of inequity.
Explain the relationships to formal learning.
All the STEM cards in one PDF file.

Say This, Not That

FrameWorks’ communications research has discovered that many of the common arguments made by STEM education advocates could have unintended and sometime unproductive effects on our audience. Here's a quick tour of do’s and don’ts when advocating for afterschool STEM.

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Social Media

Creating effective social media is easier than you think! Check out our beginner's guide to social media, and these sample social media posts to help you advocate for afterschool and summer STEM online!

Social Media Made Easy

Sample Tweets Sample Blogs Sample Editorials


Talking to Families & Schools about STEM

Afterschool staff are often on the frontlines of communication with parents, teachers and other community members.  So it is important for them to effectively communicate the value of providing STEM experiences after school and describing the thought and care that goes into designing such experiences. With this guide, help your staff communicate confidently and competently with the parents, teachers, and school staff they informally encounter. Includes quick conversation starters and example language for social media and newsletters.

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